Two Personas
Persona 1
Name: Mia Sanchez
Demographic Information
Mia is a 27-year-old woman living in San Francisco, California. She completed high school but does not have any college education.
Job Title or Main Focus of Activity
Mia is currently in the process of starting her own cleaning business. She is looking to hire a team of cleaners and wants to use LinkedIn to find potential candidates.
Goals
Mia's primary goal is to find and connect with potential candidates for her cleaning business. She wants to use LinkedIn to browse profiles, learn more about potential hires, and reach out to them to see if they would be interested in working with her.
Environment
Mia works at a grocery store at the moment, but she is working in her free time to plan her business. She is mostly self-taught when it comes to running a business. She has only a high school degree, so she is learning as she goes.
Technical or Product Domain Expertise
Mia has a basic understanding of social media and technology, but she is not an expert. She is comfortable navigating LinkedIn and knows how to search for profiles and send messages, but she may need some help with more advanced features.
Quote Summary of What's Important to Persona
"I may not have a lot of experience with running a business, but I am willing to learn and do whatever it takes to take control of my work situation. I want my means of supporting myself to be fulfilling and rewarding, and I want to feel like I am actually contributing towards something meaningful, instead of working my life away just to contribute another dollar to a faceless mega-corporation. I want to find people who have a similar mindset and are willing to go through this journey towards success with me. I'm looking for candidates who share my passion for cleaning and organization, but are also willing to be more of a business partner than an employee."
Persona 2
Name: Jonathan Taylor
Demographic Information
Jonathan is a 59-year-old man who lives in a suburban area in the midwest with his wife. He has two grown children who have already left the house. He has a Bachelor's degree in Chemical Engineering and a Master's degree in Mechanical Engineering.
Job Title or Main Focus of Activity
Jonathan was recently laid off from his job as a Senior Process Engineer at a chemical plant, where he worked for over 30 years. His work involved designing and implementing chemical processes to produce various products such as paints and solvents.
Goals
Jonathan's primary goal is to find a new job that will provide him with financial stability and allow him to retire comfortably. He is interested in exploring new career opportunities in the engineering field that are less physically demanding and more mentally stimulating.
Environment
Jonathan spends most of his time at home searching for job opportunities online. He is comfortable using a computer and various websites and tools such as Excel and email. However, he is not an expert in computer software, and he prefers user-friendly websites that are easy to navigate.
Technical or Product Domain Expertise
John has extensive technical expertise in chemical and mechanical engineering. He is familiar with various chemical processes and mechanical systems used in industrial settings. He also has experience using software tools for data analysis and project management.
Quote Summary of What's Important to Persona
"While I am extremely disappointed with my situation of being laid off from a company that I thought I could rely on, I hope that something good can come out of this. I'm excited to see what new career opportunities I can find in the engineering field that are less physically demanding and more mentally stimulating. As someone who is not an expert in how computers work, I prefer websites and applications that are user-friendly and easy to navigate. I'm hoping that it will be simple to find several potential careers that I can compare to each other."