User Videos

User #1

Pre-Test Questionnaire answers for user 1:

Q1: Daily
Q2: Daily
Q3: No
Q4: Never
Q5: Never
Q6: Job search, building a personal brand or online presence, researching potential employers, connecting with current or former coworkers
Q7: Working part-time in a medical office
Q8: Front desk reception
Q9: Bachelor's degree

It may be important to note that, while user 1 has used social media quite often, she has never used the website LinkedIn before. However, she seemed to be interested in most of the potential uses of LinkedIn.

User #2

This video is split into 2 parts. This is because of the fact that during the test, my power surged and shut off and then turned back on. Luckily, I was able to save the recording, but I had to set up the Zoom call again and start the test back where I left off.

Pre-Test Questionnaire answers for user 2:

Q1: Daily
Q2: Weekly
Q3: Yes
Q4: More than a year ago
Q5: Weekly
Q6: Connecting with current or former coworkers, will get sent links from colleagues or my company's LinkedIn account which I will interact with and review
Q7: Working an engineering role within an aircraft manufacturing company
Q8: Staff engineer at Bell Helicopter
Q9: Graduate degree, a Master's in Business

User 2 has had much experience with LinkedIn in the past, and it shows. He has not created an account for a long time, however, which explains some hesitation in the account creation process. Also, he does not use social media as often as the other users, so this may affect his experience on LinkedIn.

User #3

Pre-Test Questionnaire answers for user 3:

Q1: Daily
Q2: Daily
Q3: No
Q4: Never
Q5: Never
Q6: Job searching, researching potential employers or career opportunities
Q7: Food industry
Q8: Server
Q9: Associate's degree

User 3 has never used LinkedIn before, but, like user 1, she is very familiar with social media. Her comfort with using social media and the internet in general is evident when she is creating an account, since she finishes the process relatively quickly.